Objectives of this role:

• Handle all creativity works for all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology in a creative way
• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Analyze brand tracking, market trends, consumer needs, and the competitor landscape
• Meet budget requirements by forecasting and managing expenses

Responsibilities:

• Work together with a group of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with other teams
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
• Oversee the presentation of final concepts, and obtain approvals for deliverables

Requirements:

• Creative, Creative, Creative!
• Less than 8 years overall working experience
• 3 years experience in creating marketing/advertising campaigns - from developing the vision and messaging platform to overseeing production on time and within budget
• Proven ability to develop successful concepts
• Strong creative vision, with an eye on business objectives
• Good communication in English and Mandarin